Bonolo Modise × Novic Hadebe
Campaigns, films, experiences and design systems for brands across Africa — shaped by human insight and followed through to the final frame.
28 projects
2016–2025
Projects include work created with agency, production and specialist partners. Full credits are available on request.
Heineken® · Experiential · Innovation
Hundreds of phones, docked together into a single communal match screen — a first of its kind.
Novic and the South African team worked with LePub Milan on the concept, messaging, user experience and visual language. Novic then directed the live activation and social content.
Cannes Lions 2025: Outdoor Shortlist · Creative Circle 2025: OOH Gold
Absa · Brand platform · Integrated campaign
A human-centred positioning platform that made Absa a partner in people's ambitions, setbacks and next chapters, not just their transactions.
Financial services defaults to functional product benefits. The opportunity was to build emotional relevance without sacrificing the confidence and clarity a bank must carry.
Novic managed campaign photography, collateral and creative execution across the launch system, protecting a premium but intimate visual language from production through rollout.
Absa reported close to 15% brand-consideration growth and an estimated R700m brand-value uplift one year after the wider positioning launch.
Impact reflects the complete Absa positioning platform, not a single asset.
Read Absa's impact reportHeineken® · Formula 1 · Partnership
Race-weekend content and experiences made native to Formula 1's most exacting world.
Studio scope covered content production, campaign execution and experiential amplification across hero film and social outputs.
Created with Publicis Groupe / LePub.
DStv · Visual identity · Broadcast packaging
Unify a diverse content ecosystem across broadcast and digital touchpoints while leaving enough flexibility for sport, film, news and entertainment to retain their own energy.
Novic led the visual identity and content-packaging work, developing a modular system of typography, colour, graphic components and motion principles that could scale across formats.
Tiger Brands · Integrated campaign · Retail
Show how familiar products can transform everyday meals, using one flexible system across broadcast, social and retail.
Novic developed the umbrella campaign platform and co-directed its integrated visual and content system across product categories.
All Gold · Tiger Brands · Integrated campaign
Make the ingredient the spectacle. From farm-fresh imagery to a bottle built from stacked tomatoes, every execution dramatized natural goodness with unmistakable All Gold confidence.
Novic led the campaign's creative and visual direction across hero imagery, film, social content and retail activation.
Heineken® · Live experience · Football
Novic led the art direction and design rollout, oversaw creative application at the Gold Rush Dome, directed the event content and managed the shoot through the hero video.
Heineken® · Experiential · Brand film
The Creative Fixer team shaped the event narrative and tour artwork, directed content production and managed live filming across key cities for TV, digital and social.
Heineken® · Festival · Social
The team developed Heineken's sponsor integration, event branding, fan engagement, influencer content and post-event rollout.
60,000+ attendees · South Africa's largest single-event music festival to date
KOO · Tiger Brands · Retail & FMCG
Bonolo and Novic shaped the campaign across branded content, shopper communications, product integration, influencer seeding and in-store materials, coordinating more than eight agencies.
View extended case studyAbsa · Integrated campaign · Youth culture
Novic developed the youth-focused visual language and led art direction, photography supervision and execution across broadcast, digital and social.
Midas Gold · APEX Bronze for Change Effectiveness · Loeries Finalist
Mzansi Wethu · DStv · Broadcast launch
The team developed the launch concept and the broadcast and social assets that carried it.
PROMAX Gold 2023: Best TV Promo Commercial
Disney+ · Entertainment · Digital launch
Novic led the end-to-end digital rollout, adapting concept and copy while directing design, motion and platform integration across Disney, Marvel, Pixar, Star Wars, National Geographic and Star.
SuperSport · FIFA World Cup · Broadcast
The Creative Fixer team originated “Here For Every Fan” and led the copy, visual treatment and digital rollout with FIFA-aligned precision across the campaign system.
Mrs Ball's · Tiger Brands · Retail & social
The team developed the campaign narrative, directed content and influencer engagement, and extended the idea into retail.
View extended case studyHeineken® · Social content · Fan culture
The studio produced and adapted the content system across 9:16, 4:5 and 1:1, balancing consistency with platform-native pacing and composition.
Black Cat · Tiger Brands · Campaign
A familiar versus battle turned “high in energy, high in fibre” into entertainment.
Studio scope covered hero film, cover artwork and supporting broadcast, digital and social content.
Absa · Digital innovation · Launch
Novic developed the launch positioning and directed the visual and educational content across explainers, tutorials and social rollout.
Absa reported 10,000+ registrations and 300,000 messages in the first 20 days.
Read the launch resultsMzansi Magic · Shaka iLembe · Show marketing
Novic supported the campaign across customer-value communications and out-of-home rollout, helping carry the show's cinematic visual language into high-reach marketing touchpoints.
MultiChoice reported 4m+ premiere viewers and more than 45% audience share — a result of the full programme launch, across all partners.
Read the launch reportTastic · Tiger Brands · Bonolo Modise
Bonolo Modise served as Creative Director, leading the film's narrative and execution.
View published creditsSunlight · Unilever · Bonolo Modise
Bonolo led the creative direction and senior copywriting across the campaign, shaping the narrative and tone carried through the hero film and rollout.
Ingram's · Tiger Brands · Film
Product efficacy and care, expressed with the familiarity of a long-standing South African brand.
Studio scope covered masterbrand film, content production and integrated rollout.
Mrs Ball's · Tiger Brands · Broadcast
Studio scope covered campaign development, film and rollout.
Absa Life · Brand campaign · Film
Novic contributed concept development, art direction and creative oversight across the campaign and film system.
Absa · Rewards · Integrated campaign
Studio scope covered campaign design, content production and multi-format rollout.
1Magic · DStv · Broadcast packaging
Studio scope covered show identity, launch content and broadcast packaging.
Paramount · Human Rights Day · Social
Studio scope covered concept support, content and execution across social and digital.
LEGiT · Fashion · Social content
Eight 15-second character portraits created for Instagram.
Studio scope covered the creative and production system behind the series.