Bonolo Modise smiling through palm leaves
In memory of
my partner in life and art Bonolo Modise — 1987 – 2026 — “Per aspera ad astra” About Bonolo

Novic Hader · Selected work

The work. Not wallpaper.

Twenty-eight projects. Detailed cases show the brief, my role and what came of the work.

28 projects | 2016–2026

Projects include work created with agency, production and specialist partners. Work made with Bonolo Modise is credited in each case. Full credits are available on request.

Heineken Social Screen — fans taking part in the live installation 01 / 28 Play film
Heineken® · Experiential innovationAwarded 2025

Social Screen

A communal screen assembled live from football fans' phones.

Heineken® · Experiential · Innovation

Social Screen

Hundreds of phones, docked together into a single communal match screen: a first of its kind.

What was stuck

The experience had to work in dense venues with limited infrastructure while keeping fan participation central.

The fix

A phone-powered, fan-built screen where every device becomes a pixel in one live UCL experience.

My role

Novic and the South African team worked with LePub Milan on the concept, messaging, user experience and visual language. Novic then directed the live activation and social content.

What happened

Cannes Lions 2025: Outdoor Shortlist. Creative Circle 2025: OOH Gold.

Heineken Social Screen — a participant using the phone-powered installation
The communal screen being assembled phone by phone.

See the case

Absa Your Story Matters — a campaign portrait 02 / 28 Play film
Absa · Brand platform2024

Your Story Matters

Moving a bank from product talk to a human promise.

Absa · Brand platform · Integrated campaign

Your Story Matters

A human-centred positioning platform that made Absa a partner in people's ambitions, setbacks and next chapters, not just their transactions.

What was stuck

Financial services defaults to functional product benefits. The opportunity was to build emotional relevance without sacrificing the confidence and clarity a bank must carry.

The fix

A human-centred positioning platform that made Absa a partner in people's ambitions, setbacks and next chapters, not just their transactions.

My role

Novic directed the campaign photography shoot and oversaw its retouching, treatment and execution across the campaign collateral.

What happened

Absa reported close to 15% brand-consideration growth and an estimated R700m brand-value uplift one year after the wider positioning launch.

Impact reflects the complete Absa positioning platform, not a single asset.

Read Absa's impact report

See the case

Heineken Formula 1 — the live fan experience 03 / 28 Play film
Heineken® · Formula 12024

Speed. Precision. Fandom.

Hero film, social content and fan experiences for Heineken's Formula 1 partnership.

Heineken® · Formula 1 · Partnership

Speed. Precision. Fandom.

Race-weekend content and experiences made native to Formula 1's most exacting world.

What was stuck

Formula 1 audiences expect premium, authentic storytelling, not just logo placement. Heineken needed to own the narrative around key moments and races while staying true to the sport's speed, precision and global appeal.

The fix

Treat the partnership as a fan-first content engine, with hero moments, social-first content and on-the-ground experiences that feel native to the sport and the brand.

My role

Studio scope covered content production, campaign execution and experiential amplification across hero film and social outputs.

What happened

Hero film, social content and fan experiences for Heineken's Formula 1 partnership.

Created with Publicis Groupe / LePub.

See the case

DStv visual identity and broadcast packaging system 04 / 28
DStv · Visual identity pitch2023

One system. A continent of stories.

A visual identity pitch built from DStv's own D, designed to hold one story or a whole content world.

DStv · Visual identity pitch · 2023

One system. A continent of stories.

What was stuck

Explore a distinct African visual identity for DStv as global entertainment platforms competed harder for attention across the continent.

The fix

Isolate the D from the DStv logo, tilt it by 1.25 degrees and turn it into a flexible holding device. Multiplied, it becomes an echo for motion and content variety; rendered in solid blue or clear glass, it can foreground one title, many titles or a whole genre.

My role

Bonolo Modise and Novic Hader developed the pitch as a senior creative team, contributing concept, design, art direction, creative direction and rollout with their collaborators.

What happened

A cohesive pitch system spanning multi-title content layouts, genre-led executions, motion transitions and 3D billboard concepts. Presented as a pitch, not claimed as a launched identity.

See the full pitch on Behance

See the case

Tiger Brands Add a Twist — integrated campaign artwork 05 / 28 Play film
Tiger Brands · Integrated platform2023

Add a Twist

One campaign platform across multiple Tiger Brands products.

Tiger Brands · Integrated campaign · Retail

Add a Twist

What was stuck

Bring coherence to a multi-brand portfolio without diluting individual product identities.

The fix

Show how familiar products can transform everyday meals, using one flexible system across broadcast, social and retail.

My role

Novic developed the umbrella campaign platform and co-directed its integrated visual and content system across product categories.

What happened

One platform across TV, digital, social and in store. Every product kept its own look under Add a Twist.

See the case

All Gold Oh My Goodness — campaign artwork made from tomatoes 06 / 28 Play film
All Gold · Integrated campaign

Oh My Goodness

A product-led campaign that made real tomatoes the visual centre of All Gold.

All Gold · Tiger Brands · Integrated campaign

Oh My Goodness

What was stuck

Reassert All Gold's position as South Africa's favourite tomato sauce by emphasising its natural ingredients and heritage.

The fix

Make the ingredient the spectacle. From farm-fresh imagery to a bottle built from stacked tomatoes, every execution dramatized natural goodness with unmistakable All Gold confidence.

My role

Novic led the campaign's creative and visual direction across hero imagery, film, social content and retail activation.

What happened

A 60-second brand film and a 30-second product cut for TV and digital, with hero imagery, social content and retail materials.

See the case

Bastian Schweinsteiger with the UEFA Champions League trophy 08 / 28 Play film
Heineken® · National activation2023

UCL Trophy Tour

A national fan experience built around Bastian Schweinsteiger and the UEFA Champions League trophy.

Heineken® · Experiential · Brand film

UCL Trophy Tour

My role

The Creative Fixer team shaped the event narrative and tour artwork, directed content production and managed live filming across key cities for TV, digital and social.

The 2025 tour artwork

Explore the later title lockups, stadium compositions, trophy treatments and original Cape Town and Johannesburg venue layouts.

See the identity → · 2025 Trophy Tour

KOO Colour Your Plate campaign artwork 10 / 28 Play film
KOO · Purpose-led retail2020 to 2022

Colour Your Plate

Bonolo rewrote a Brenda Fassie song and co-directed the first six episodes of KOO’s cooking show.

KOO · Tiger Brands · Retail & FMCG

Colour Your Plate

My role

Bonolo and Novic shaped the campaign across branded content, shopper communications, product integration, influencer seeding and in-store materials, coordinating more than eight agencies.

Bonolo rewrote Brenda Fassie’s iStraight Lendaba, collaborated with the composer on its rerecording, and co-directed the first six episodes. She also directed the episode edits and voice recordings.

View extended case study
Absa Swiiish — campaign artwork 11 / 28 Play film
Absa · Integrated campaign2017

Swiiish

A youth-banking campaign shaped by contemporary South African culture.

Absa · Integrated campaign · Youth culture

Swiiish

What was stuck

Connect banking services with the interests, language and cultural references of younger South Africans.

The fix

A youth-focused visual language shaped by the energy of contemporary South African culture, carried through music, movement and platform-native content.

My role

Novic developed the youth-focused visual language and led art direction, photography supervision and execution across broadcast, digital and social.

What happened

Midas Gold. APEX Bronze for Change Effectiveness. Loeries Finalist. Across Absa work, including Swiiish: sixteen Midas distinctions comprising one Gold, eleven Silvers and four Craft Certificates.

Selected recognition

Selected recognition across music video, broadcast, radio and digital craft.

Swiiish Music Video

  • GoldBanks: RetailConsumer categories
  • SilverNon-Broadcast VideoUse of medium
  • SilverTV/CinemaUse of medium
  • SilverMusic: Original Content or IntegrationCraft categories

Swiiish Radio Campaign

  • CertificateRadioUse of medium

Law For You Social Posts

  • SilverHumorCraft categories
  • SilverLow-budget (<$100,000 USD)Use of discipline
  • SilverSocial MediaUse of medium
  • CertificateBanks: CommercialConsumer categories

See the case

Mzansi Wethu Nguni News — presenters from the launch campaign 12 / 28 Play film
Mzansi Wethu · Broadcast launch2023

Nguni News

A broadcast launch built around Noxolo Grootboom's return.

Mzansi Wethu · DStv · Broadcast launch

Nguni News

What was stuck

Nguni News needed to establish itself as a credible, engaging source that spoke authentically to South African audiences while carving out a distinct editorial perspective in a crowded news landscape.

The fix

A culturally grounded broadcast launch built around Noxolo Grootboom's return, framing the show through authenticity and cultural relevance.

My role

The team developed the launch concept and the broadcast and social assets that carried it.

What happened

PROMAX Gold 2023: Best TV Promo Commercial.

Nguni News launch banner announcing Izindaba Zethu on Mzansi Wethu
The launch system extended across broadcast and social communications.

See the case

Disney+ South Africa launch — campaign artwork 13 / 28 Play film
Disney+ · South Africa launch2022

Global stories. Local edge.

The local digital launch across the full Disney+ brand portfolio.

Disney+ · Entertainment · Digital launch

Global stories. Local edge.

What was stuck

A global streaming launch can feel generic. The brief was to make Disney+ feel globally premium and locally relevant.

The fix

Bring Disney, Marvel, Pixar, Star Wars, National Geographic and Star into one coordinated South African digital rollout while allowing each content world to keep its own identity.

My role

Novic led the end-to-end digital rollout, adapting concept and copy while directing design, motion and platform integration across Disney, Marvel, Pixar, Star Wars, National Geographic and Star.

What happened

One launch, six worlds. Disney, Marvel, Pixar, Star Wars, National Geographic and Star rolled out together in South Africa in 2022.

See the case

Absa ChatBanking on WhatsApp — a woman in a warm, cinematic campaign frame 18 / 28Play film
Absa · Digital innovation2018

ChatBanking on WhatsApp

A world-first banking service, launched on the platform people already knew by heart.

Absa · Digital innovation · Launch

ChatBanking on WhatsApp

What was stuck

Bring essential banking services to the platform where millions of South Africans already communicate daily.

The fix

Make a world-first banking service feel simple, familiar and immediately useful through launch positioning, explainers, tutorials and social rollout.

My role

Novic developed the launch positioning and directed the visual and educational content across explainers, tutorials and social rollout.

What happened

Absa reported 10,000+ registrations and 300,000 messages in the first 20 days.

Read the launch results

See the case

Shaka iLembe series launch artwork 19 / 28Play film
Mzansi Magic · Show marketing2023

A Story Worth Telling

Customer communications and out-of-home rollout for Shaka iLembe.

Mzansi Magic · Shaka iLembe · Show marketing

A Story Worth Telling

My role

Novic supported the campaign across customer-value communications and out-of-home rollout, helping carry the show's cinematic visual language into high-reach marketing touchpoints.

MultiChoice reported 4m+ premiere viewers and more than 45% audience share. This reflects the full programme launch across all partners.

Read the launch report

Also: marks and identity systems → Branding

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