Bonolo Modise × Novic Hadebe
Creative direction for hard brand problems — campaigns, identities, films and experiences people feel. Novic leads current commissions, carrying the standard he and Bonolo built together.
Cannes Lions 2025 Shortlist · Creative Circle Gold
The partnership
Bonolo brought verbal precision and cultural intelligence. Novic built the visual language and directed it through production. Together, they made campaigns, identities, films and experiences as one creative practice.
That partnership remains the centre of Creative Fixer. Bonolo's judgement is inseparable from how the studio thinks and makes today.
Founding partner · Executive Creative Director · Writer
Bonolo turned complex briefs into clear, culturally precise ideas. Her writing and creative direction shaped work for Heineken®, LEGiT, Absa, Tiger Brands and DStv.
In memoriam · 20/03/2026
Founding partner · Creative Director · Art Director
Novic leads projects from concept to final delivery, combining art direction, design and production leadership. His work includes Disney+, DStv, Heineken® and Tiger Brands.
Contact Novic ↗Selected work
Cannes Lions Shortlist · Creative Circle Gold
Heineken® · Experiential innovation
≈15% brand-consideration lift
Absa · Brand platform
Heineken® · Formula 1
DStv · Visual identity
Disney+ · South Africa launch
Tiger Brands · Integrated platform
All Gold · Integrated campaign
How we work
Clients work directly with Novic from brief to sign-off, with the right specialists assembled around each assignment.
Proof
01
2025 Outdoor Shortlist for Heineken® Social Screen.
Gold
2025 OOH Gold for Heineken® Social Screen.
16
One Gold, eleven Silvers and four Craft Certificates across the Swiiish campaign.
Gold
2023 Best TV Promo Commercial for the Nguni News launch.
Jury service
Bonolo served on juries for the Loeries, Creative Circle, AdFocus, AD STARS and Pendoring Awards.
Across banking, entertainment, football, FMCG, fashion, technology and culture.
