01
What was stuck
- Bring essential banking services to the platform where millions of South Africans already communicate daily.
Absa · Digital innovation · Launch
ChatBanking on WhatsApp
A world-first banking service, launched on the platform people already knew by heart.
Digital launch
2018
Case study
From brief to finish.
Banking made simple, familiar and immediately useful.
02
The fix
- Make a world-first banking service feel simple, familiar and immediately useful through launch positioning, explainers, tutorials and social rollout.
03
My role
- Novic developed the launch positioning and directed the visual and educational content across explainers, tutorials and social rollout.
04
What happened
- Absa reported 10,000+ registrations and 300,000 messages in the first 20 days.
The work
See it in motion.
Selected credits
Novic Hader · Launch positioning and direction of visual and educational content across explainers, tutorials and social rollout.
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