CFX / Live Configurator
Turn a retail display, a product or a pitch into something people can explore. Every angle. Every option. Right in the browser.
CFX Live Configurator
Eight Hour® / 01An idea you can explore.Retail display · interactive concept
360° of possibilityOpening your 3D experience…
Select Explore in 3D to turn, zoom and compare. Interactive download: approximately 10.4 MB.Visual concept. Sizes and shelf fit subject to confirmation.
The service
CFX brings creative direction, visual design and interaction together. The result is a presentation people can get into.
01 / Retail in 3D
Explore a display before it becomes a physical sample. Compare the form, branding and product arrangement in context.
For brand teams, shopper agencies and display makers.
02 / Product experiences
Give a launch, sales conversation or product page an interactive focal point. Let people inspect what makes it worth a closer look.
For product brands, launch teams and sales teams.
03 / Pitch & present
Bring a proposed object, installation or branded space into the conversation. Show the idea clearly and compare directions together.
For agencies, pitches and experiential teams.
Selected work / Elizabeth Arden Eight Hour®
A modular shelf display brought into the browser. Explore the branding, compare configurations and see how the collection sits together.
Explore the projectHow it starts
Start with a focused use case. We scope the model, the choices and the output around what you need to show.
01 / Frame it
Share the brief, reference material, artwork and any existing 3D files. We agree the audience, detail and decisions the experience should support.
02 / Shape it
We develop the model and presentation, then review the form, materials and layout before adding the agreed interactions.
03 / Put it in view
Receive the browser experience, selected stills and a clear handover. Further variants, rollout assets and updates can be scoped from there.
A brief and a few useful references are enough to start the conversation. Existing 3D models, product photography, dimensions and brand artwork help define the scope. Modelling and asset preparation are quoted where needed.
No. The experience runs in a compatible web browser on desktop or mobile. This example uses WebGL 2, with a still image available before the interactive view loads.
Yes. We can prepare an experience for your existing website. Integration, performance and any hosting requirements are agreed as part of the scope.
By the scope: the starting assets, modelling detail, number of options, interactions, revisions and final uses. A focused visual prototype and a full product configurator are different briefs. We agree the deliverables and fee before starting.
Send the idea, the artwork you have and the date you need it. We’ll agree the right level of detail and a clear scope.
Brief us on 3D