Elizabeth Arden / Eight Hour® · Retail concept · 2026

Retail in motion.

A shelf display with more than one way to make an impression. We brought the concept into the browser so the form, the branding and the product arrangement could be explored together.

Explore the display

Discipline: Retail visualisation · Interactive 3D
Project contribution: Novic Hader
Project context: Created for Outer Frame

Red Eight Hour retail display, with sculptural 8s, a central cleanser tester and rows of products.

CFX Live Configurator

Eight Hour® / 01

An idea you can explore.Retail display · interactive concept

360° of possibility

Opening your 3D experience…

Select Explore in 3D to turn, zoom and compare. Interactive download: approximately 10.4 MB.Visual concept. Sizes and shelf fit subject to confirmation.

01Three proposed widths.Compare 600, 750 and 900 mm configurations.

02A choice of focal points.Explore the main and centre 8 concepts.

03One shared view.Return to a selected configuration with a link.

The project

From a shelf idea to
a shared experience.

The brief

Develop the Eight Hour® shelf highlighter as a modular retail concept. Bring the collection together on a flat platform, strengthen its presence with a patterned red backboard and sculptural 8s, and explore a second concept featuring a central cleanser tester.

The approach

Combine the supplied brand artwork and product imagery with a configurable 3D display. Build in the choices the presentation needed: proposed widths, a main and centre concept, red and blue treatments, stock rows, camera views and visibility controls.

The experience

Turn the display, inspect it from above, compare a compact arrangement with a wider one, or change the central feature. A configuration link restores the selected options and view, so the same arrangement can be revisited in the next conversation.

The deliverable

A self-contained interactive viewer, presentation deck and a set of still views. The outcome shown here is the visual concept and presentation system. Product proportions, dimensions, materials and shelf clearances remain subject to physical verification for manufacture.

A closer look

The detail makes
the difference.

Two views from the supplied project presentation: the compact display and the centre tester construction.

Eight Hour display in the proposed 600 mm configuration — 01Contracted display · proposed 600 mm configuration.

Centre feature with a leaning 8, upright tester and level ledge — 02Centre feature · a leaning 8, upright tester and level ledge.

Project credit · Novic Hader · Creative director / multidisciplinary creative, for Outer Frame.

Brand · Elizabeth Arden Eight Hour®. Supplied brand artwork and product imagery are used in this project presentation.

Scope shown · Display visualisation, interactive configuration and presentation assets.

Eight Hour interactive retail display concept

The capability behind the project

Put your next idea in view.

Interactive retail displays, product showcases and pitch experiences from CFX.

Discover Live Configurator

Something in mind?
Let’s put it in view.

Send the idea, the artwork you have and the date you need it. We’ll agree the right level of detail and a clear scope.

Brief us on 3D

From a shelf idea toa shared experience.