01
What was stuck
- Reassert All Gold's position as South Africa's favourite tomato sauce by emphasising its natural ingredients and heritage.
All Gold · Tiger Brands · Integrated campaign
Oh My Goodness
A product-led campaign that made real tomatoes the visual centre of All Gold.
Integrated
campaign
Case study
From brief to finish.
A product story built around real tomatoes and natural goodness.
02
The fix
- Make the ingredient the spectacle. From farm-fresh imagery to a bottle built from stacked tomatoes, every execution dramatized natural goodness with unmistakable All Gold confidence.
03
My role
- Novic led the campaign's creative and visual direction across hero imagery, film, social content and retail activation.
04
What happened
- Campaign creative included hero imagery, social content, retail activation materials, a 60-second brand film and a 30-second product cut for TV and digital.
The work
See it in motion.
Selected credits
Novic Hader · Creative and visual direction across hero imagery, film, social content and retail activation.
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