01
What was stuck
- Bring coherence to a multi-brand portfolio without diluting individual product identities.
Tiger Brands · Integrated campaign · Retail
Add a Twist
One campaign platform across multiple Tiger Brands products.
Integrated platform
2023
Case study
From brief to finish.
A flexible system across broadcast, social and retail.
02
The fix
- Show how familiar products can transform everyday meals, using one flexible system across broadcast, social and retail.
03
My role
- Novic developed the umbrella campaign platform and co-directed its integrated visual and content system across product categories.
04
What happened
- Integrated campaign assets spanning TV commercials, digital content, social media materials and in-store activations, unified under Add a Twist while maintaining individual product distinctiveness.
The work
See it in motion.
Selected credits
Novic Hader · Umbrella campaign platform development and co-direction of the integrated visual and content system.
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