01
What was stuck
- Formula 1 audiences expect premium, authentic storytelling, not just logo placement. Heineken needed to own the narrative around key moments and races while staying true to the sport's speed, precision and global appeal.
Heineken® · Formula 1 · Partnership
Speed. Precision. Fandom.
Hero film, social content and fan experiences for Heineken's Formula 1 partnership.
Partnership
2024
Case study
From brief to finish.
Created with Publicis Groupe / LePub.
02
The fix
- Treat the partnership as a fan-first content engine, with hero moments, social-first content and on-the-ground experiences that feel native to the sport and the brand.
03
My role
- Studio scope covered content production, campaign execution and experiential amplification across hero film and social outputs.
04
What happened
- Hero film, social content and fan experiences for Heineken's Formula 1 partnership.
The work
See it in motion.
Selected credits
Created with Publicis Groupe / LePub.
Studio scope covered content production, campaign execution and experiential amplification across hero film and social outputs.
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