01
What was stuck
- Nguni News needed to establish itself as a credible, engaging source that spoke authentically to South African audiences while carving out a distinct editorial perspective in a crowded news landscape.
Mzansi Wethu · DStv · Broadcast launch
Nguni News
A broadcast launch built around Noxolo Grootboom's return.
Broadcast launch
2023
Case study
From brief to finish.
A culturally grounded launch built for broadcast and social.
02
The fix
- A culturally grounded broadcast launch built around Noxolo Grootboom's return, framing the show through authenticity and cultural relevance.
03
My role
- The team developed the launch concept and the broadcast and social assets that carried it.
04
What happened
- PROMAX Gold 2023: Best TV Promo Commercial.
The work
See it in motion.
01The people at the centre of the launch. 
02The launch identity, carried into broadcast.
Selected credits
The team developed the launch concept and the broadcast and social assets that carried it.
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