01
What was stuck
- A global streaming launch can feel generic. The brief was to make Disney+ feel globally premium and locally relevant.
Disney+ · Entertainment · Digital launch
Global stories. Local edge.
The local digital launch across the full Disney+ brand portfolio.
South Africa
2022
Case study
From brief to finish.
One coordinated South African digital rollout across six content worlds.
02
The fix
- Bring Disney, Marvel, Pixar, Star Wars, National Geographic and Star into one coordinated South African digital rollout while allowing each content world to keep its own identity.
03
My role
- Novic led the end-to-end digital rollout, adapting concept and copy while directing design, motion and platform integration across Disney, Marvel, Pixar, Star Wars, National Geographic and Star.
04
What happened
- The local digital launch across the full Disney+ brand portfolio.
The work
See it in motion.
Selected credits
Novic Hader · End-to-end digital rollout, concept and copy adaptation, design and motion direction, and platform integration.
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