01
What was stuck
- Explore a distinct African visual identity for DStv as global entertainment platforms competed harder for attention across the continent.
DStv · Visual identity pitch · 2023
One system. A continent of stories.
A flexible visual language built from DStv's own D, designed to hold one story or a whole content world.
VI pitch
2023
Case study
From brief to finish.
A brand-centric identity pitch with enough flexibility for films, shows, sport and every screen between.
02
The fix
- Isolate the D from the DStv logo, tilt it by 1.25 degrees and turn it into a holding device. Multiplied, it becomes an echo for transitions and content variety.
03
My role
- Bonolo Modise and Novic Hader developed the pitch as a senior creative team, contributing concept, design, art direction, creative direction and rollout with their collaborators.
04
What happened
- A cohesive pitch system spanning multi-title layouts, genre-led executions, solid and glass treatments, motion transitions and 3D billboard concepts. Presented here as a pitch, not claimed as a launched identity.
The system
The D became the device.
One shape, used to frame a single title, echo a content library and become a dimensional media idea.
01The echo holds a breadth of content within one brand device. 
02The device expands and contracts around multiple titles. 
03Content variety held inside a consistent frame. 
04A single title, given the full D. 
05Genre-led storytelling without losing the master brand. 
06One content world, held by the same system. 
07The system carries a local-language execution. 
08A glass treatment lets the content carry the atmosphere. 
09The device flexes from cool to warm content worlds. 
10The D moves from screen to physical space. 
11The identity becomes the frame for the story.
Pitch visuals and project details from Novic Hader's Behance portfolio.
Selected credits
Bonolo Modise and Novic Hader · Concept, design, art direction, creative direction and rollout, with their collaborators.
A visual identity pitch presented in 2023.
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