Oh My Goodness Campaign
ALL GOLD Tomato Sauce | June 2021
BY Bonolo Modise
PROJECT ROLE: Creative Director | Senior Copywriter
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DELIVERABLES
Our challenge was to create a compelling 360-degree campaign to anchor ALL GOLD as Mzansi's #1 tomato sauce. To achieve this we had to tell a farm-to-table story and also drive the narrative about the products being made of only homegrown tomatoes.
CONTRIBUTION
1. Concept. 2. Briefing directors. 3. Production Oversight. 5. Assisted with directing the commercial. 6. Selected voice artists. 7. Directed VO artists during recordings. 8. Campaign delivery and roll-out.
HIGHLIGHTS
Delivering a campaign that reminded South Africans why they've loved ALL GOLD tomato sauce for over 100 years. The TVC went on the outperform all other Tiger Brands commercials during 2021 and the campaign increased sentiment to a glowing positive among consumers.
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KEY VISUAL
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Bonolo is a seasoned creative director, dynamic writer and now film/content director from Joburg. She is the founder of The Curve Revolution and co-founder of Creative Fixer .Studio
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Bonolo@creativefixer.studio
Johannesburg, South Africa
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Collaborators
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