Shaka iLembe
Mzansi Magic | June 2023
BY Bonolo Modise & NOVIC HADER
PROJECT ROLE: Senior Copywriter | Senior Art Director
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Deliverables
We were tasked to come up with a CVM campaign that would support and further amplify the arrival of Shaka iLembe on Mzansi Magic channel 161 on DStv. In addition, we recreated elements for OOH that became part of the overall campaign. Elements included emailers, digital banners, social media content, IVRs, and taxi branding.
CONTRIBUTION
1. CVM campaign ideas
2. Emailers design + content copy
3. Redesigning artwork for OOH
4. Social media visuals + copy
5. Setting visuals + copy for rollout
Highlights
Being a part of the team that worked on what Multichoice is billing as “Africa’s biggest television show created by Africans for Africans.” Contributing to one of the most ambitious marketing campaigns that Mzansi has ever seen.
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emailers
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SHOW TRAILER
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Bonolo is a seasoned creative director, dynamic writer and now film/content director from Joburg, South Africa. She is the founder of The Curve Revolution and co-founder of Creative Fixer .Studio
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Bonolo@creativefixer.studio
Johannesburg, South Africa
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Collaborators
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THANK YOU!
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