Heineken x One Cart:
WEB FORM REDESIGN 2023
Project Overview:
As the Senior Art Director for the localisation campaign of Heineken's global 150th celebration (Oct - Dec '23), I had the opportunity to spearhead the redesign of their sign-up web form. This formed a part of a broader scope where I directed the creation of key visuals and other collateral.
My Role:
In my capacity, I was responsible for conceptualising and executing the visual aspects of the campaign, with a special focus on enhancing user experience and brand alignment in digital interfaces, exemplified in this web form redesign.
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The previous design:
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Design Objective:
The primary goal was to revitalise the user interface to boost user engagement and sign-up rates, aligning it with Heineken's dynamic brand ethos while ensuring seamless usability.
Process and Implementation:
Balancing aesthetic appeal and functional simplicity, resulting in an intuitive and visually engaging form. One major challenge was integrating brand elements into a user-friendly design without overwhelming the users. This was addressed through minimalist design principles and strategic use of brand colours and imagery.
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REDESIGN:
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BRANDS
